always everything
The
Network
Hopefully when you read this, Ziggo is Holland’s number one internet network. At least that was the goal of our campaign. We repositioned Ziggo as a network that connects people to their everything. Whatever that everything may be. We simply called it ‘the always everything network’. And made famous dutch actor Elise Schaap shape-shift into a multitude of characters, living in all kinds of worlds that reflected all the different everythings a person could have. In one year we’ve churned out four campaigns. Each hitting a different asset of the always everything network.
the Everything network
We kicked off with
The launch campaign. Here we had Elise go through all her everythings. Going from watching a period drama, to Love Island, to running her new business, to the weather report, to football. Whatever her everything: Ziggo got her covered. Now what’s your everything?
Fast internet is great. But how much speed do you actually need? Whether you want to watch a thriller, your favourite series, F1, to start gaming at the attic. Or for your business. Ziggo has got always all the speed you need.
The connectivity network
Then for everyone who likes football, Ziggo gave everyone ESPN as standard. Which means always all the Dutch football. For everyone. Even for people who don’t like football. Can you imagine?
The Sports network
And finally…
To thank customers for their loyalty Ziggo offers Priority: a loyalty program where the longer you stay, the more you get. This could be 'Videoland (a dutch streamer), or VIP treatment at sport events or tickets to the theater in your area, or tickets to concerts! Shout out to the guys from StukTV. You probably don’t know who they are. Neither did we. But they’re big over here.
The Priority Network
Creative Directors
ECD
Made with
Director
Director (TCN)
Editor
Jan-Willem de Man,
Frenkel Schönfeld
Andy Fowler
Brothers&Sisters, Holy Fools
Jelle de Jonge
Jamille van Wijngaarden
Martin Heijgelaar, Lisette van der Lee