MOVE YOUR ASS

Last year we had the pleasure to meet Govert Flint; an inspiring architect and industrial designer from studio FLINT. He designs at the intersection of the human body, emotions, movement and the build environment. That goes for his furniture, too. It’s well designed. And shifts the way people are looking at what furniture should be. There’s always an interesting idea in every piece and they all keep you active in one way or another. In short: they make furniture that not only looks good but is moves people and the butt that sits on it. So yeah, we move people. And this is exactly what we tried to convey in the campaign for one of their chairs; the BALA.